Comprehensive Service Descriptions

Explore each of our core offerings in detail—to understand how RGP’s blend of strategic insight, AI‑powered tools, and hands‑on expertise drives measurable growth.

Use the links below to jump directly to the service you’d like to read more about.


Growth Strategy & Advisory

Growth Strategy & Advisory accent-star

We support executives with strategic guidance on business development, AI adoption, and scalable marketing architecture—helping you plan, prioritize, and scale effectively.

Our dual focus on data‑driven insight and creative funnel design ensures every growth roadmap is both visionary and actionable.

1/ Business Development Strategy:

  • Market & competitive analysis to identify high‑impact opportunities.
  • Executive workshops to align vision, goals, and KPIs.
  • Roadmap creation with phased milestones and resource planning.

2/ AI & Automation Advisory:

  • Custom AI adoption blueprint tailored to your operations.
  • Automation framework design for marketing and sales funnels.
  • Ongoing performance reviews and optimization guidance.

Our Approach accent-star

We blend strategic consulting with AI‑powered tactics across four phases—ensuring continuous alignment and rapid iteration.

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    Discover & Diagnose:

    • Deep-dive audits and data analysis to uncover growth levers.
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    Strategic Roadmapping:

    • Co-create actionable AI and funnel architectures with clear milestones.
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    Execute & Optimize:

    • Deploy solutions, monitor outcomes, and refine for ROI maximization.
Growth Strategy detail

Performance Marketing

Performance Marketing accent-star

We design and manage PPC campaigns with precision, leveraging AI‑driven optimizations to maximize ROAS and expand your reach across Google, Meta, and beyond.

Our continuous testing and real‑time adjustments ensure every dollar spent is optimized for conversion and growth.

1/ Campaign Setup:

  • Channel selection and goal alignment with your business KPIs.
  • AI‑powered bid strategy and budget configuration.
  • Ad creative briefs and landing page integration.

2/ Optimization & Scaling:

  • Multivariate A/B testing on ads and pages.
  • Real‑time dashboard monitoring with automated alerts.
  • Scale winning campaigns and pause underperformers automatically.

Our Approach accent-star

We follow a three‑phase methodology—setup, optimize, scale—to ensure every campaign achieves peak performance and sustainable ROI.

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    Phase 1: Strategy & Setup

    • Define objectives, choose platforms, and configure tracking.
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    Phase 2: Optimization & Testing

    • Run A/B tests on creatives, bids, and landing experiences.
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    Phase 3: Scale & Automate

    • Automate scaling rules and monitor performance continuously.
Performance Marketing detail

Search Visibility & SEO

Search Visibility & SEO accent-star

From comprehensive technical audits to strategic content structuring, we elevate your organic presence and secure lasting search rankings.

By uniting deep keyword research with on‑page optimization and white‑hat link building, we drive qualified traffic and sustainable growth.

1/ Technical SEO & Performance:

  • Site architecture audit, schema markup, and speed enhancements.
  • Mobile‑first indexing and core web vitals optimization.
  • Secure HTTPS migrations and crawlability fixes.

2/ Content Strategy & Link Building:

  • Keyword mapping, content gap analysis, and semantic clustering.
  • On‑page optimization: meta, headers, and internal linking.
  • White‑hat outreach for high‑authority backlinks.

Our Approach accent-star

We deploy a three‑step SEO framework—Audit, Optimize, Promote—to elevate your search performance and maintain competitive edge.

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    Step 1: Audit & Benchmark

    • Perform full technical and content audit; establish KPI benchmarks.
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    Step 2: Optimize & Implement

    • Roll out structured data, on‑page fixes, and content enhancements.
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    Step 3: Promote & Monitor

    • Launch link‑building campaigns and track ranking improvements in real time.
Search Visibility & SEO detail

Marketing Technology & Automation

Marketing Technology & Automation accent-star

We implement AI‑powered tools, CRMs, and backend automations to streamline your operations and reduce manual workload.

By integrating best‑in‑class platforms with custom workflows, we accelerate your marketing engine and free your team to focus on strategy.

1/ CRM & Data Integration:

  • Connect your CRM to all lead sources with clean data segmentation.
  • Automate lead scoring, assignment, and routing based on custom rules.
  • Sync customer data bi‑directionally for up‑to‑date insights.

2/ Automated Workflows & AI Personalization:

  • Build dynamic email and messaging sequences powered by AI triggers.
  • Implement chatbots and in‑app automations for real‑time engagement.
  • Custom API integrations to automate complex backend processes.

Our Approach accent-star

We follow a structured process—Audit, Integrate, Automate—to ensure robust, scalable technology deployments that drive operational excellence.

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    Step 1: Stack Assessment

    • Review existing tools and data flows to identify integration points.
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    Step 2: Workflow Design

    • Map and build automated sequences, triggers, and data pipelines.
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    Step 3: Deploy & Monitor

    • Launch automations with rigorous testing and real‑time monitoring.
Marketing Technology & Automation detail

Web Presence & Optimization

Web Presence & Optimization accent-star

We manage and optimize your digital assets—websites, landing pages, and user journeys—for peak performance, clarity, and conversion.

Through UX audits, speed tuning, and iterative testing, we ensure every interaction drives measurable business outcomes.

1/ UX/UI & Analytics:

  • Comprehensive UX/UI reviews and heat‑map analysis to uncover friction points.
  • User journey mapping and session recording insights.
  • Implementation of feedback loops for continual improvement.

2/ Performance & Conversion:

  • Page‑load speed enhancements, caching strategies, and CDN configuration.
  • Responsive design fixes and mobile optimization.
  • Conversion‑rate optimization through A/B tests and multivariate experiments.

Our Approach accent-star

We follow a cycle of Audit, Optimize, and Test—ensuring your web presence evolves continuously for maximum impact.

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    Step 1: Audit & Diagnose

    • Run performance scans, UX reviews, and analytics assessments.
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    Step 2: Enhance & Implement

    • Apply speed optimizations, UI tweaks, and responsive adjustments.
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    Step 3: Test & Iterate

    • Conduct A/B tests, measure KPIs, and refine based on user data.
Web Presence & Optimization detail

Intelligence & Reporting Systems

Intelligence & AI Reporting Systems accent-star

We design clear dashboards, KPIs, and decision‑support tools that turn your data into daily strategic advantage.

Our solutions integrate multi‑source data, present real‑time insights, and automate reporting to keep your team informed and agile.

1/ Data Integration & ETL:

  • Connect and normalize data from all marketing and sales channels.
  • Build robust ETL pipelines for clean, up‑to‑date datasets.
  • Ensure data quality, governance, and security best practices.

2/ Dashboards & Automation:

  • Custom interactive dashboards with KPI tracking and drill‑downs.
  • Set up real‑time alerts and automated report distribution.
  • Executive summaries and visual stories tailored to stakeholders.

Our Approach accent-star

We employ a three‑phase methodology—Map, Visualize, Automate—to deliver actionable intelligence and seamless reporting workflows.

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    Phase 1: Map & Model

    • Identify key metrics, data sources, and reporting requirements.
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    Phase 2: Design & Build

    • Develop dashboards, alerts, and automated report templates.
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    Phase 3: Deploy & Refine

    • Launch reporting workflows, gather stakeholder feedback, and iterate for clarity and impact.
Intelligence & Reporting Systems detail